AMI PARIS REINVENTS CUSTOMER ENGAGEMENT IN FASHION
Thanks to its collaboration with Cohort, AMI successfuly developed a new and engaging customer relationship with its community during the 2023 holiday season.
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About %%AMI Paris%%
Born in Paris in 2011, inspired by Paris ever since — The name AMI, the French word for friend, plays with the initials of Alexandre Mattiussi, its founder and creative director. AMI has worked since its creation to define and complete the most articulate, comprehensive, pragmatic wardrobe for men and women. Standing for a friendly approach to luxury, AMI captures a singular form of the French capital’s elegance, sophistication and simplicity.
LIMITED SERIES %%AMI Mystery Box%%
CHALLENGE
For its first collaboration with Cohort, AMI's objective was to capture the attention of the new-generation consumers with an innovative and playful way to find the perfect holiday season gift.
CONCEPT
From December 1st to December 20th 2023, AMI introduced a limited series of Mystery Box, an exclusive digital NFT holding valuable products and experiences solely available on amiparis.com
EXCLUSIVE BENEFITS
Each Mystery box holders were given access to:
👉 Two online private sales reserved for Mystery Box holders, in March and September 2024
👉 Exclusive digital content to discover immediately on amiparis.com
But that's not all... On December 25th, every Mystery Box holder received an AMI surprise, Either an iconic piece from their collections, or a unique rendez-vous among which were proposed:
👉 Invitations to AMI Fall-Winter 2024 fashion show
👉 Private shopping sessions
👉 A privileged conversation with AMI Paris Creative Director and Founder Alexandre Mattiussi
AN ENGAGING PURCHASE JOURNEY
RESULTS
The AMI Mystery Box initiative has been recognized as a pioneering model in the retail industry. Its innovative use of technology marks a significant evolution in customer relations. By offering unique and attractive experiences, it stimulated greater engagement with the brand, enhanced customer knowledge, fostered loyalty and increased conversion rates.
AMI Paris and Cohort collaboration
Our Plug & Play solution enabled the brand to deploy this gamified shopping experience for its community without deploying significant resources. The integration capability of our solution enabled AMI Paris to easily deploy new technologies in its technical environment.
API
By choosing our API integration model, AMI Paris was able to customize 100% of the two Cohort features required for its customers' purchasing path (according to its brand DNA):
👉 The Store : AMI Mystery box landing page
👉 The Experience Space : Where customers could find their mystery boxe (digital asset) and its associated benefits
DATA
👉 Enrich brand CRM with a new type of customer engagement data
👉 Intuitive dashboard with new customer engagement data and ability to create static or dynamic cohorts
👉 Personalized and automated customer communications thanks Cohort webhooks (mails, notifications, …) and the customer engagement triggers
CMS
Creation and configuration of:
👉 Customer experiences, rewards or exclusive content (Perks)
👉 Automated and personnalized engagement journeys (ready-to-use templates or from scratch)
👉 Exclusive Digital Assets (option NFT available)
Large Library of Connections
Possibility to connect social medias, CMS, CRM, third-party apps and brand partners to easily create outstanding experiences.
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Why choose a web3 "ready" solution like cohort ?
To provide customers with engagement ownership. Through Cohort experience space, Mystery Box benefits can easily be transfered to another holder.
To create interoperability between spaces and experiences. Through Cohort connectors, a brand can easily set access to contents and services based on token ownership.
