Source turns %%customer accounts%% into a unique engagement space
The Supercharged Customer Account proposed by Source :
About %%Source%% by Bouygues Telecom
Source is Bouygues Telecom's sustainable and eco-friendly mobile plan. These values are reflected in their unique offer since Source's inception in 2022: customers can turn their unused data into "water drops", which are then converted into cash and distributed to charities whose missions align with Source's values. Source wanted to better engage its customers and federate the community around their brand values. They chose to leverage Cohort’s solution and integrate it within the Source mobile app.
Supercharging the %%Source%% Customer Account
Source has turned their customer accounts into unique experience spaces using Cohort. Enabling Source's customers to live a vibrant brand experience with gamification, education and community interactions. These supercharged customer accounts are directly accessible from the mobile app. A new section titled "My Badges and Rewards" was added. From there, they can browse their badges and get access to their rewards. This program was thought of as an open ecosystem by Source and external partner brands were invited to share eco-friendly and sustainability missions.
For the launch of their supercharged customer accounts, Bouygues wanted to engage with their cohort of sponsors and create an engaging referral program.
The program is composed of 3 levels:
Source regains control and knowledge over its customer data: crafting journeys tailored to customer needs and desires enable them to recapture engagement and attention directly within its brand space.
A new way to %%improve customer%% engagement
Loyalty is becoming apathetic, and customer engagement is now at the mercy of social media algorithms which hinder organic reach. Brands are in need for new engagement tools. Cohort helped Source in two ways :
- Acquire new customers through referrals and its partner ecosystem.
- Retain customers using tailored loyalty mechanisms.