Etam is a French lingerie brand— #1 in France– which aims to become the favorite French lingerie brand for women worldwide. For over 100 years, the brand has been using its know-how and innovation to lift up women and make history with them. With 1,035 points of sale in Europe, and more than 1,300 worldwide, Etam continues to spearhead innovation to consistently surprise its customers and reinvent itself
ADDING experiences WITHIN ETAM Customer Account
Each year Etam live shows are unique opportunities to unveil the centuries-old know-how of its craftspeople.
To present its 2022 Swimwear collection, Etam organized a Cruise Fashion Show in Corsica. At the event, 40 iconic silhouettes were paraded on a catwalk submerged in water.
Cohort supported Etam transpose these 40 silhouettes into unique digital assets to which they added exclusive physical and digital perks.
Each unique digital asset encapsulated the digital and physical elements of the silhouette (stylists' sketches, polaroid of the catwalk, home-delivered swimsuit, etc.) as well as exclusive benefits with the brand.
Perks & benefits unlocked
Etam gained control and knowledge over its customer data and initiated a privileged relationship with each of their customers.
A new way to improve customer engagement
Etam is always looking for innovative ways to improve the quality of its customer interactions online. The brand decided to launch unique digital assets to create a customer experience beyond the purchasing act and thus forge a privileged relationship and allow its customers to own a chapter of Etam history.