AMI PARIS REINVENTS %%CUSTOMER ENGAGEMENT IN FASHION%%

AMI uses Cohort to host its F.AMI.LY program, reserved for all AMI enthusiasts so that they can enjoy unique experiences and exclusive privileges all year long around the brand universe.

Exclusive experiences and benefits

Personalized customer challenges

Tailored integration with the House technical environment

Superior engagement rate sustained over time

999

Mystery Boxes

+100k

Visitors

Campaigns launched

ABOUT AMI PARIS

Born in Paris in 2011, inspired by Paris ever since — The name AMI, the French word for friend, plays with the initials of Alexandre Mattiussi, its founder and creative director. AMI has worked since its creation to define and complete the most articulate, comprehensive, pragmatic wardrobe for men and women. Standing for a friendly approach to luxury, AMI captures a singular form of the French capital’s elegance, sophistication and simplicity.

Regarding customer engagement, AMI Paris adresses two strategic objectives:

Create generous and exclusive opportunities for customers and reward them in a friendly atmosphere for their engagement towards AMI all year round.
Capture the attention of the new-generation consumers with an innovative and playful way.

”With Cohort, AMI was empowered to craft and implement innovative customer challenges that interconnect various channels. This capability allowed us to offer our community an all-encompassing brand experience, reflecting a seamless blend of content, products and experiences.”

Hugo Dubs

Brand & Innovation Manager

EXCLUSIVE AND EXPERIENTIAL CAMPAIGNS WITHIN THE F.AMI.LY PROGRAM

For the 2023 holiday season, AMI’s objective was to capture the attention of the new-generation consumers with an innovative and playful way to find the perfect gift. This was made possible with a limited series of Mystery Box, an exclusive digital NFT holding valuable products and experiences for their holders: an iconic piece, fashion show access, private shopping sessions or even a privileged conversation with founder Alexandre Mattiussi !

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Ever since this success, other engaging campaigns have been launched by AMI (thanks to Cohort’s integrations) such as:

👉 BECOME A CLOSE FRIEND: register Instagram username and follow @amiparis’s account to join the close friends list and receive AMI’s most exclusive communications.

👉 BEHIND AMI’S SPRING-SUMMER 2025 FASHION SHOW: watch online or on replay the show on June 20, 2024, and get an insider look at exclusive behind-the-scenes content from the brand’s next fashion show.

👉 F.AMI.LY PRIVATE SALES: reserved for the holders of an AMI Mystery Box or take part in special events to get your invitation to future Private Sales.

CAMPAIGNS SNEAK PEEK

RESULTS

The F.AMI.LY initiative has been recognized as a pioneering model in the retail industry. Its innovative use of technology marks a significant evolution in customer relations. By offering unique and attractive experiences, it stimulated greater engagement with the brand, enhanced customer knowledge, fostered loyalty and increased conversion rates.

Our Smart Loyalty platform enabled the brand to share these innovative engagement campaigns with its community without deploying significant resources. The integration capability of our solution enabled AMI Paris to easily deploy new technologies in its technical environment.

“The AMI Mystery Box activation being a success we are convinced that implementing Cohort's solutions was the right choice to develop a stronger brand experience. This definitely opens the door to future projects that will further enhance the content, experiences, and service benefits that the House aims to offer to its most engaged community members.”

Hugo Dubs

Brand & Innovation Manager

WHY USE COHORT’S %%SMART LOYALTY PLATFORM%%?

Designed for CRM and Loyalty teams, Cohort augments their existing loyalty tools with modern engagement and loyalty experiences. In a few clicks, with no IT required, Cohort empowers CRM & Loyalty managers to reward customer engagement beyond transactions, to deliver higher AOV and LTV, thanks to 4 features:

An intuitive experience builder : a no-code interface to create and execute smart Loyalty experiences in just a few clics.

A library over 50+ pre-configured integrations : with Instagram, X, Strava, Spotify, Typeform, Youtube, Tik Tok… to engage your customers wherever they are.

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A user interface generator : to generate on the go loyalty landing pages and a personalized loyalty hub for your customers.

Without IT : Cohort integrates quickly and easily with your existing solutions (CRM, CDP, loyalty tools). Whether you use Salesforce, Shopify, Comarch, Imagino... Cohort seamlessly synchronises customer data and segments to ensure consistency and personalization.