Personalization: Top 20 tech solutions

Why is Personalization Crucial?

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Today, consumers no longer want to be just numbers in a database. They seek to be recognized and valued at every stage of the customer journey, from qualification to retention and loyalty. There are different levels of recognition sought by customers, for which the right marketing levers must be adapted (Find them especially in our comprehensive guide on the Maslow's Pyramid of Customer Engagement).

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Personalization is one of the most impactful levers. Market insights speak for themselves 👇‍

- 80% of customers are more likely to make a repeat purchase after a personalized experience. MarketSplash report - The Truth About
- 83% of customers are willing to share their data with a company to access a personalized customer experience - Accenture
- 64% of customers are willing to switch brands if the experience is not optimal - Accenture

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These statistics show that personalization directly impacts customer satisfaction and ROI. For optimal satisfaction leading to conversion and retention, personalization must be integrated at every stage of the customer journey. This avoids losing customers along the way while strengthening their loyalty.

But then, which solution should be used? At what moment and how? This is what we detail here through our selection of the 20 most effective solutions on the market.

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Building an Effective Personalization Strategy in 2 Steps

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👉 The Data Strategy

Collection: Centralize customer data and gather it at every touchpoint (CRM, marketing automation, e-commerce).

Processing: Harmonize and segment the data to eliminate duplicates and personalize interactions.

Analysis: Create a single customer view to identify trends and better understand customer needs.

Cohort vous aide notamment à capturer et à traiter de nouvelles données d’engagement client grâce à des mécanismes et des leviers d’engagement expérientiel, adaptés et personnalisés à chacun de vos clients.

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👉 Personalization (according to the stages of the customer journey)

Customer Qualification: Understand needs and prefer personalized interactions from the first contact.

Product Information: Use AI to offer product recommendations based on browsing and purchase data.

Purchase / Payment: Simplify the process with flexible and secure payment options.

Additional Services: Tailor the services offered based on individual customer preferences and needs.

Retention and Loyalty: Create customized engagement programs and analyze feedback to refine strategies.

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The personalization strategy should leverage the numerous tools on the market to amplify the impact of such a strategy.

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👇 Here is an excerpt from our document that classifies all the studied solutions according to the different stages of the customer journey. Some of these solutions apply to multiple stages. (To learn more about these solutions, scroll down to download our document!)

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Why Download Our Complete Document?

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This document is a goldmine for marketing managers and CRM teams looking to enhance customer engagement. Inside, you'll find:

- A detailed analysis of the 20 most effective tech solutions, including their value propositions, relevant touchpoints, business metrics, client references, and a use case with Cohort.
- Concrete strategies for implementing effective personalization.
- Insights into market trends.

A personalization strategy for each stage of the customer journey is at your fingertips!

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Your document is waiting for you right here 👇

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