Socque is a Parisian house launched in 2021 by Laure and Camille, two friends who share their love for fashion and design. The brand offers timeless pieces, handmade in Portugal in family-owned ateliers and work with some of the most regarded tanneries in Europe. The styles take their inspiration from boyish looks and vintage treasures, and are crafted in natural materials and earthy tones.
Supercharging the Socque Customer Account
At Socque each pair of shoes is created with the aim of providing a sustainable alternative for consumers. The possibility to supercharge the physical product with services enables to go further down the road of sustainability. With this in mind, Socque decided to accompany each pair of shoes from the limited edition Forever Jasper by a digital lucky penny that acts as a warranty certificate of the pair of shoes, accessible from a simple QR code engraved at the back of real lucky pennies which was slipped in the shoes.
Once the digital lucky penny claimed, it became the key to a wide range of experiences, services and rewards directly accessible in customer accounts on the brand’s website.
Among the rewards clients can find a free repair service in France, redeemable as often as needed, for life. They also have access to exclusive benefits with the brand such as 15% off all styles for the next two years.
Perks & benefits unlocked
Socque can bring back their customers attention back in their brand territory by giving access to exclusive repair services in their customer account enabling Socque to retain customers an indefinite time.
A new way to improve customer engagement
Customers are more and more aware of sustainable issues and Socque wanted to offer an experience that goes beyond buying a pair of shoes. Cohort helped Socque propose a new way to consume fashion in a sustainable manner in three ways :
- Bring forward Socque’s engagement for sustainable fashion
- Federate their community around the brand’s value
- Create a long term relationship with their customers