About L'Atelier Shelter
L’Atelier Shelter is a men’s skincare & grooming brand, founded by Antoine Rouvroy, who also co-founded O’Barber Shop. The brand is built around three pillars. Firstly, it offers premium, professional-grade products, used by barbers and other hair and skin professionals. Secondly, it is committed to using eco-friendly and sustainable resources to create products that are ethical, transparent, and only made in France. Last but not least, L’Atelier Shelter is devoted to providing an exceptional customer experience, priding itself in offering products with a strong sense of design and aesthetics.
EMPOWERING the BRAND COMMUNITY
L'Atelier Shelter was looking for an innovative way to create a deep connexion between the brand and its customers. Traditional point-based loyalty programs seemed not fit for purpose nor did community marketing via social media platform. Customers should be much more than simple followers.
To do so, they harnessed the power of Cohort by equipping each one of their customers with a customised membership pass that gave them access to a whole array of experiences and advantages within a dedicated experience space, from co-creation sessions to exclusive content and beyond.
Perks & benefits unlocked
L’Atelier Shelter’s goal: get closer to its customers
To continue to push the boundaries of how it offers an outstanding experience to its customers, L’Atelier Shelter designed a limited edition collection of skincare products in partnership with street artist Thomas Lateur. This special collection features 55 bottles, each of them numbered and completely unique. Atelier Shelter sought to go beyond a simple release of this new limited skincare collection and leveraged the power of Digital Assets to get even closer to its community.
With Cohort, L’Atelier Shelter was able to generate Digital Assets (Badge) for each and every one of its perfume bottles, providing its holder with a VIP Membership card.
The perks and benefits that the Badge unlock:
- Access to secret sales, specifically with the design of the limited edition (t-shirt, hoodies…)
- Invites to events with street artist Thomas Later
- Lifetime free shipping on the e-shop
- Opportunity to co-create future products