Your new Smart Loyalty superpowers

INCREASE YOUR BRAND EXPOSURE

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Today, capturing user attention is more challenging than ever. With an overflow of content, intrusive ads, and new privacy policy constraints, customer engagement is dwindling, and brand visibility is suffering. To maintain a strong connection with their audience, brands must adapt to this changing landscape.

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‍Cohort offers you the opportunity to encourage your community to engage with your social content more organicallywhile reducing your media spend, ensuring your visibility with a broader audience, and reaching new potential customers.

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Examples of actions:

• Comment on our latest Instagram post 💬
• Refer a friend and get VIP status 🎖️
• Watch an exclusive behind-the-scenes video of the fashion show 🎬
• Are you truly a fan of the brand? Take the quiz to find out 😎

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ENCOURAGE UGC FOR MORE CONTENT

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User-generated content (UGC), organically created by customers primarily on social media, is vastly underutilized by brands despite its potential to enhance ad campaigns and streamline acquisition funnels.

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With Cohort, you can encourage, reward, and shape the type of UGC your customers produce on social media and beyond, aligning it with your objectives and strategy. Moreover, you can collect this content directly in your back-office for a future use.

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Examples of actions:

• Tag the brand in your story to enter the contest 🤳
• Use #RalphLover for a chance to win an exclusive polo 👕
• Share your review of our new lipstick 💄

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DRIVE TRAFFIC ONLINE & IN-STORE

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With the rise of online shopping, physical stores are seeing reduced foot traffic, and brands struggle to connect in-store customers with their digital ecosystem. The challenge lies in creating a seamless link between the in-store and online experiences: attracting customers to physical locations while smoothly transitioning them to the digital space from those venues.

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With Cohort, design omnichannel journeys by creating bridges between the physical and digital worlds in an engaging and effortless way. Encourage customers to visit your physical stores or explore your digital platforms from these locations, offering them more opportunities to interact with your brand.

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Examples of actions:

• Find the hidden stars in-store 📱
• Share your location and claim your gift at the nearest store 📍
• Scan the QR code on your favorite product to access an exclusive tutorial 🔐

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CEMENT YOUR CUSTOMER KNOWLEDGE

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With data protection regulations and limited access to first-party data, accurately identifying your customers has become a real challenge, hindering personalization efforts. To enhance customer knowledge and build a long-lasting, individualized relationship with each client, it’s essential to use dynamic forms and relevant user properties, then synchronize the collected information with your CRM.

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The innovative and engaging experiences offered by Cohort encourage your customers to share in-depth information about themselves, providing valuable behavioral data (preferences, habits, interests…) that goes beyond standard data to enrich your CRM database.

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Examples of actions:

• Participate in the co-creation form for our next collection 🎨
• Sync your favorite social and claim your preicous Mystery Box 🎁

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OPTIMIZE DIGITAL ONBOARDING

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Onboarding prospects and customers into a brand’s digital ecosystem is essential for sparking engagement and driving acquisition. However, merchants often struggle to convince users to install the app or enable push notifications due to perceived complexity or inconvenience, even though these actions boost Average Revenue Per Customer. Persuading customers is a real challenge.

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With Cohort, the goal is to encourage your customers to seamlessly integrate themselves into your digital ecosystem: streamline the sign-up process, add value to your newsletters, and offer meaningful push notifications that enhance the customer experience rather than spam it.

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Examples of actions:

• Subscribe to the newsletter and turn on notifications to be the first to know about new drops 🔔
• Download our app for an instant discount 📲
• Complete your profile details for a personalized experience 🙋

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Download our complete document below and discover the modern engagement tools of Smart Loyalty to effectively address each of the customer loyalty challenges.